Drop School Ep. 4 How to make an attention-grabbing campaign video


Welcome to Drop School, an eight-week journey in which WePresent will teach you how to build hype around your products as a fashion designer. In episode four, Jordy learns that it’s not just about the product itself, it’s about making a campaign video that will entice people to buy it.

This Episode

How do you make an impact when the online world is so saturated with video content and sheer noise? Jordy comes up with an idea for his campaign video and he’s going to put himself in it. His mentor, the celebrity stylist Alizé Demange advises that despite having him in it, the video can’t be corny.

“Get into the mind of someone who has no attention span,” says Demange, as Jordy begins to realize that this video is actually more important than the product itself.

In this episode, experts say you’ve got to work with the budget you’ve got. Sometimes a smaller amount of money will make you push harder for creative ideas. Having a great product is cool but how does that product relate to the consumer who is out there in the world? That’s where your video has to come in. Jordy travels to Paris to learn more. There are a thousand T-shirts out there and only one shot to make a video that represents yours. According to the experts, you have to first capture the imagination of the person watching and then secondly make them part of the story.

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“You can have the best product in the world and if the marketing isn’t there, it’s not gonna reach people.”
Alizé Demange

The Experts

Moriba Koné, who has led collaborations between iconic brands and talented artists like Daily Paper, Beats, Vogue and Virgil Abloh, and hosted parties for Kanye West and Travis Scott, and Afeez A, the digital lead at Daily Paper.

The Learnings

  1. “It’s good to have a good product, but if you don’t have any clients, if you’re not known in the market, you can’t do anything.” - Moriba 

  2. “Sometimes, without budget, you can make a better campaign because you’re going to push for a creative idea when you’re starving” - Moriba

  3. “Think big, think wide, think the impossible mindset. Impossible doesn’t exist so I’m always going to strive for that.” - Afeez