The Ideas Report Annual insights from creatives around the world


    Ideas are a messy business. There are dead ends, wrong turns, and all manner of false starts. To get our heads around them, we created the WeTransfer Ideas Report—an annual roundup of insights from all over the globe about the unpredictable nature of creativity.

    In this series, we ask a selection of creatives to expand on some of the more enthralling insights we gained. How damaging can ego be to creativity? How is the industry failing Gen Z? And how did artists find motivation and inspiration in the midst of a global pandemic?