Sennep is the London-based design studio of designers and engineers responsible for beautiful and viral online games like “Olo Loco” and “Alphaputt.” Their ethos is to create smart and simple digital products that spark joy in users. We interviewed the team about “Alphaputt,” a mini-golf-meets-typography game, and they broke down the 10 key decisions that led to its creation. Sennep has worked on the development of digital products for Google, The Guardian, Nike and many more.