Based in the UK, Sarah Hyndman is an award-winning designer, typographer and storyteller. She’s the author of the bestselling book, “Why Fonts Matter,” and founder of Type Tasting, a design and research studio. We were drawn to Sarah’s unique passion for communication, and in our interview, she spoke about her goal to break the intellectual stigma around typography and make it fun and accessible to a broader audience. Sarah has taught at the London College of Communication, given talks for TEDx and Adobe, and was a judge at the D&AD Awards.
“You’ll find that a lot of the time, it’s the accidents and the things that go wrong that end up being the best ideas.”