First generation Pakistani-American artist Sabreen Jafry is a creative producer at Wieden+Kennedy. In the past, she’s created work for Nike, Coca-Cola, and Delta Airlines. But at WePresent we were more intrigued by her personal photography project “Ghalat Femi,” shot during her first trip to Pakistan. Her hazy images of everyday life—from tradesmen hand-dyeing garments and truck drivers with cigarettes and gatherings of schoolgirls holding cell phones—are meant to challenge prejudicial views of the country harbored by Western audiences. Sabreen spoke to us about identity, belonging, and what it means to be Muslim in America.
Stories with Sabreen Jafry