Created with Sketch.
Animation, Architecture, Brand Collaboration, Design, Fashion, Film, Gaming, Graphic Design, Illustration, Learning, Nature, Painting, Partnerships, Podcasts, Publication, Sculpture, Series, Social Good, Sports, Street Art, Writing

What About? An intimate insight into how magazines get made

What About? is a podcast about ideas, words and magazines by WeTransfer Studios and magCulture. Magazines are built on stories, and every story starts off as a spark. This series looks at those sparks and the stories they become.

Each episode features a short interview with the editor and a full reading of some of the world’s best magazine writing. We dive into international big-hitters like The New York Times Magazine and ZEITmagazin, plus much-loved and much-missed food publication Lucky Peach. We also hear from the intelligent fashion magazine Vestoj, the art-world bible Frieze and Victory Journal, which reinvented how we think about sports magazines.

The stories themselves cover all manner of topics – they’re about pastry chefs and New York’s birdlife, mascot design and a high-end German vineyard. But crucially we also hear the stories behind those stories, and in doing so get an intimate insight into how magazines get made.

Hey I just met you, and this is crazy, but share this article via...

Every month, a letter from an amazing creative mind to you.

Keep us close through our “social” “media” accounts.
Follow us on Twitter, Facebook & Instagram.