Yoni Lappin is an internationally-raised, London-based director and photographer working in music, fashion, commercial and film. Self-taught, his aesthetic embraces youthful naiveté in both its content and its execution. He’s directed videos for artists including A$AP Rocky, Slowthai, Charli XCX, Nao, Usher and Post Malone and created work for leading brands, publications and designers such as Vogue, Nowness, Adidas, Vice and JW Anderson. We caught up with him following his three-part video series created for 21-year-old electronic artist Alex Crosson, better known by stage name Mura Masa.
“Every video is an experiment. I’m always trying to do something different.”