Thoka Maer is a German animator based in New York. She works primarily with GIFs, although she prefers to call them “animated illustrations.” Her intricate and charming animations have become a hit on the internet, and her work was recognized by the Association of Illustrators for its creative skill. We featured Thoka on WePresent, and she spoke about the art of telling a story through tiny nuggets of content. Thoka’s clients include the New York Times, Calvin Klein, United Nations, Buzzfeed, Nike, Samsung, and Vice.
“GIFs are an artistic device that mesmerizes. They have musical rhythm, they magnify, exaggerate, and dissect a specific moment to behold.”