Lily Cole is a British entrepreneur and co-founder of the design company Impossible. Following a successful acting and modeling career Lily shifted her focus to activism and started Impossible as a gift-economy platform that supported a community of people who wanted to share their time and skills as favors for others. Lily spoke to WePresent about the concept behind the group and their publication,The Book of Possibilities” (2017) – a tribute to creative minds, and the ability for their ideas to shape the future.

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Everyone has as much to contribute to the world as the next person, and it’s only through the accumulation of individual action that we can expect things to change.