JeongMee Yoon is a photographer based in Seoul, South Korea. Her work has been shown all over the world, with solo exhibitions in Seoul, New York, Palma and San Francisco. JeongMee is best known for her ongoing series The Pink & Blue Project: started in 2005, she photographs little girls in their pink bedrooms and little boys in their blue bedrooms surrounded by an overwhelming sea of their pink or blue toys. As the volume around notions of gender non-conformity increases, we took a closer look at JeongMee’s work and its ability to shine a light on the imbalance in today’s society about what is reserved for girls and what is considered a boy’s domain.