Felipe Ribeiro

Brazil

Felipe Ribeiro is an award-winning Brazilian creative director at Wieden + Kennedy, a global creative agency that counts Coca-Cola, Converse, HBO, Nike, and Visa among its many clients. As part of our 2021 Ideas Report, which found that creatives in countries such as Brazil, Mexico and Colombia were more confident in their creative ideas and more willing to take creative risks than respondents from other countries, Felipe shared his thoughts on the hurdles of being a Latinx creative.

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As a Latinx creative, you gotta learn how to make something out of nothing, or near nothing. Because being far from the center of the ad world, the big brief, the dream brief, never comes.