Caterina Bianchini United Kingdom

With a CV that includes collaborations with a wide range of major brands (Adidas, Red Bull, Diesel, Apple) plus with the V&A and Yoko Ono thrown in, Caterina Bianchini is a major force in graphic design and typography. Her studio in east London, NARI, blurs the lines between art and design, avowing a humanistic approach and adopting the manifesto “Not Always Right Ideas.” In practice, this belief in bending the rules and pushing boundaries gives her branding solutions a playful, compelling energy. Each has its own distinctive identity that encapsulates the essence of a company– it’s almost, as she says, “like meeting a person.”