British creative director Gem Fletcher is a self-described “hybrid creative,” working across film, photography, writing and sound. She is the photo director at Riposte Magazine, and a contributor to such publications as The Guardian, Creative Review, and the British Journal of Photography; and as of 2019, she’s been the host of “The Messy Truth,” a podcast that brings in emerging image-makers to discuss the future of visual culture and what it means to be a photographer today. In 2018, we sent Gem and photographer Ken Hermann to India to document the “Well of Death”—a death-defying spectacle where motorbikes speed around the near-vertical sides of a wooden cylinder. She is the writer of “New Rules: Ideas about photography’s unfixed future,” a creative guide for photographers on how to navigate the photography industry in the 2020s.
