Craig Green

United Kingdom

Born and bred Londoner Craig Green is one of the most exciting names in menswear today, earning the respect of industry gatekeepers and the adulation of a committed cult of shoppers. A graduate of the prestigious Central Saint Martins art college, he’s renowned for sculptural works that explore concepts of uniform and utility, inspired by everything from Bauhaus and Brutalism to camping equipment, food packaging, exercise machines, and birds. Craig was named British Menswear Designer of the Year at the Fashion Awards in 2016, 2017, and 2018, and is represented in the collections of the V&A, the Metropolitan Museum of Art, the National Museums Scotland, and the Palais Galliera. His celebrity fans include Rihanna, Robert Pattinson, and Jay-Z.

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I just like the idea that something could be equally as interesting destroyed as it is when it’s made very perfectly.